North Dallas Market Guide
Builder Incentives by City
Tap a builder to expand their current offers. Verify all incentives directly with the builder's sales agent — these change fast.
One of DFW's fastest-growing cities. 20+ builders, 182+ communities. Homes from the $230s to $900K+. Serenade Texas (468 acres) opening 2027.
D.R. Horton
Lilybrooke, Chalk Hill, Magnolia, Sutton Fields, The Columns
Current Incentives
Homes from the $230s. Rate buydowns, closing cost credits, move-in-ready discounts. America's highest-volume builder — fastest to negotiate on spec inventory sitting 90+ days.
Lennar
Multiple Celina communities
Current Incentives
"Everything's Included" package — appliances, smart home tech, and premium finishes baked into base price. Closing cost assistance and rates as low as 4.99% via Lennar Mortgage.
Meritage Homes
Multiple Celina communities
Current Incentives
Energy-efficient builds with special financing options, design upgrades, and closing cost contributions. Known for spray foam insulation and lower utility bills as a built-in selling point.
Taylor Morrison
Multiple Celina communities
Current Incentives
Flex cash applied toward design options, closing costs, or financing. Reduced down payment requirements and lower rates through preferred lenders.
Ashton Woods
Multiple communities
Current Incentives
Design-forward homes with quick move-in inventory closing mid-2026. Design center credits, rate buydowns. Above-average architecture in the $400s–$600s.
David Weekley Homes
Dallas/Celina area
Current Incentives
Rates as low as 4.99% valid Jan 1 – Dec 31, 2026 via preferred lender. Design center credits and closing cost assistance.
Toll Brothers
Select Celina luxury communities
Current Incentives
Price reductions up to $100,000 in certain communities. Luxury finishes included. Temporary interest rate reductions in year 1–2 on select FHA loan products.
American Legend Homes
Legacy Hills and others
Current Incentives
Design studio credits, closing cost assistance, builder-paid title policy options. Larger lots and a more semi-custom feel compared to national builders.
Beazer Homes
Celina communities
Current Incentives
Energy-efficient design standard. Design upgrades, closing cost contributions. Mortgage Choice program — one of few builders that doesn't require their lender to unlock incentives.
Serenade Texas Builders
CastleRock · HistoryMaker · Impression · DRB · UnionMain — Opening 2027
Coming Soon
468-acre master-planned community at Preston & Marilee. Homes 1,800–4,500 sq ft, $400K–$900K. Pre-sales and grand opening incentives expected late 2026. Get on early lists now — first phases historically sell at the best prices.
Master-planned communities with mid-to-luxury price points. Incentive packages typically $10K–$35K in value. Several builders offering price reductions on existing inventory.
Toll Brothers
Multiple Prosper communities
Current Incentives
Price reductions up to $100,000 in select communities. Temporary interest rate reductions on FHA loans (years 1–2). Luxury-level product at higher price points.
David Weekley Homes
Prosper communities
Current Incentives
Rates as low as 4.99% (2026). Design center credits and closing cost assistance. Strong energy efficiency and customer service reputation in DFW.
M/I Homes
Prosper communities
Current Incentives
Price reductions up to $51,000 in specific communities. Smart home technology included. Strong value-to-finish ratio in the $400K–$600K range.
Highland Homes
Prosper communities
Current Incentives
Mortgage-rate buydowns and design center credits. Widely regarded as the best value in DFW for included features — tile showers, full landscaping, gutters often standard.
Drees Custom Homes
Select Prosper communities
Current Incentives
Design center credits and closing cost contributions. Semi-custom flexibility — buyers can modify floor plans before build start.
First Texas Homes
Prosper communities
Current Incentives
Design upgrades and closing cost assistance. Buyer-friendly financing options. Strong reputation for quality construction and post-close service in North Texas.
Shaddock Homes
Prosper and surrounding areas
Current Incentives
Custom-level finishes in a production builder model. Design credits and closing cost contributions. North Texas-focused — more flexibility on negotiation than national brands.
Smaller, fast-growing community in Grayson County just north of Dallas. Only 4 active production builders — best value pricing in the guide ($300K–$500K). Less competition, more leverage.
Mattamy Homes
Bridges at Preston Crossing
Current Incentives
13 homes currently available. Rate buydowns and closing cost credits. Homes from $299,990. Active military, veterans, teachers, healthcare workers, firefighters, and police receive $2,500 toward design options.
Trophy Signature Homes
1 community in Gunter
Current Incentives
23 homes available. Closing cost assistance and rate buydowns. Homes $299,990–$499,607. Energy-efficient builds — great for buyers wanting more space for the money.
Our Country Homes
1 community in Gunter
Current Incentives
Acreage-style lots. Design upgrades and closing cost assistance. Custom home feel at production prices — strong for buyers wanting land without a full custom build commitment.
Gutman Custom Homes
2 communities in Gunter
Current Incentives
Fully custom builds. Pricing and incentives negotiated per home. Best fit for buyers who know exactly what they want and are comfortable managing a custom build timeline.
Established luxury market with 28 active builders across 57+ communities. Price range $409,990–$5.79M. Inventory tightening vs. prior years — verify timing on all offers.
CB JENI Homes
Frisco townhome communities
⚠️ Time-Sensitive Offer
HOA dues paid for 1 full year (up to $5,000 value) on select homes — must contract by 6/30/2026 and close by 7/31/2026. Townhomes in walkable, mixed-use Frisco settings. Act fast on this one.
Darling Homes (Taylor Morrison)
Fields Villas and others
Current Incentives
Homes from $776,453. Flex cash via Taylor Morrison preferred lender — can go toward design options, closing costs, or rate buydown. One of Frisco's premier product lines.
Grand Homes
Multiple Frisco communities
Current Incentives
Luxury-level homes from $1.6M+. Design center credits and preferred lender financing incentives. One of DFW's most established luxury production builders.
Landon Homes
Multiple Frisco/Prosper communities
Current Incentives
18 model homes across 9 master-planned communities. Closing cost assistance and rate buydown programs. One of the premier North Texas-specific builders.
David Weekley Homes
Frisco communities
Current Incentives
Rates as low as 4.99% (Jan 1 – Dec 31, 2026). Design center credits and closing cost assistance.
Highland Homes
Frisco communities
Current Incentives
Rate buydowns and design center credits. Tile showers, full landscaping, and gutters often come standard where competitors charge extra.
Toll Brothers
Select luxury Frisco communities
Current Incentives
Temporary rate reductions in years 1–2 on FHA loan products. Price adjustments on quick move-in inventory. Luxury custom design studio experience.
Shaddock Homes
Multiple Frisco communities
Current Incentives
Semi-custom finishes in production builder model. Design credits and closing cost contributions. North Texas-focused — more negotiating flexibility than national brands.
Mature market with limited land. New construction concentrated in the Collin Creek redevelopment (former mall site). 9 active builders, 78 new construction homes. Median new home price ~$534K (March 2026).
Highland Homes
Collin Creek and other Plano communities
Standout Incentive
Choose your perk: 4.99% interest rate OR up to $50,000 toward your purchase. One of the most flexible incentive structures in the entire guide. Verify current availability with their Plano sales team.
Ashton Woods
Collin Creek (US-75 & Plano Pkwy)
Current Incentives
Pedestrian-friendly mixed-use townhomes on the old Collin Creek Mall site. Design center credits, rate buydowns, closing cost assistance. Walkability in an established Plano location.
DRB Homes
Collin Creek, Plano
Current Incentives
Townhomes from $484,990. Rate buydown programs. Good entry-level townhome option for Plano with strong incentive structures.
D.R. Horton
Select Plano communities
Current Incentives
Rate buydowns, closing cost credits, move-in-ready discounts. Limited Plano inventory — act fast when new releases drop.
Megatel Homes
Select Plano communities
Current Incentives
Rate buydowns and closing cost assistance. Energy-efficient design standard. DFW-based builder with strong local reputation.
Lennar
Select Plano communities
Current Incentives
Everything's Included package. Closing cost assistance and preferred lender rates as low as 4.99%. Limited Plano availability — check current inventory.
28 builders offering incentives across 251 communities — one of DFW's most active new construction markets. Trinity Falls, Painted Tree, and Honey Creek are the anchor master-planned communities.
David Weekley Homes
Multiple McKinney communities
Current Incentives
Rates as low as 4.99% (Jan 1 – Dec 31, 2026). Design center credits and closing cost assistance. One of the most consistently strong incentive packages in McKinney this year.
Pulte Homes
Trinity Falls, Painted Tree, others
Current Incentives
Appliance upgrades, extended warranties, and limited-time promotions. Active across McKinney's biggest master-planned communities. Ask about quick move-in discounts.
Highland Homes
McKinney communities
Current Incentives
Mortgage-rate buydowns and design center credits. Consistently one of the top-rated builders in DFW for included features and buyer satisfaction.
Lennar
Trinity Falls and other master-planned communities
Current Incentives
Everything's Included package — appliances, smart home, premium finishes standard. Closing cost assistance and rates as low as 4.99% via Lennar Mortgage.
Taylor Morrison
Spicewood at Craig Ranch and others
Current Incentives
Flex cash for design, closing costs, or rate buydown. Reduced down payment programs via preferred lender. Craig Ranch offers excellent established amenities.
Perry Homes
McKinney communities
Current Incentives
Design center credits giving buyers flexibility on finishes and fixtures. Known for value and consistency — what you see in the model is what you get.
Meritage Homes
McKinney communities
Current Incentives
Energy-efficient builds with special financing and design upgrade packages. Spray foam insulation standard — meaningful utility savings in Texas heat.
Gehan Homes
McKinney communities
Current Incentives
Closing cost assistance and appliance packages. Strong value play in the $300K–$500K range. DFW-focused builder with deep local roots.
Bloomfield Homes
McKinney communities
Current Incentives
Price reductions, design center credits, and special financing deals. North Texas builder — high value per square foot with flexible floor plans.
Beazer Homes
McKinney communities
Current Incentives
Energy-efficient designs with design upgrade options and closing cost contributions. Mortgage Choice program — one of few builders that doesn't require their lender to unlock incentives.
Toll Brothers
Select McKinney luxury communities
Current Incentives
Temporary rate reductions in years 1–2 of FHA loans. Price reductions on quick move-in inventory. Luxury custom design studio experience.
D.R. Horton
Multiple McKinney communities
Current Incentives
Rate buydowns, closing cost credits, move-in-ready discounts. Largest selection under $400K in McKinney. Fastest to drop prices on spec inventory sitting 90+ days.
Shaddock Homes
Wilmeth Ridge and others
Current Incentives
Semi-custom. Design credits and closing cost contributions. North Texas-focused builder with more negotiating flexibility than national brands.
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* All incentives are subject to change and may vary by community, lot, lender, and contract date. Information updated June 2026. Verify current offers directly with the builder's on-site sales representative before making any purchase decision. Most credits require use of the builder's preferred lender.